Edtech Business


Critical market trends shaping the education technology industry.

Adobe Education Benchmark Report: Schools Slow in Mobile Growth
LAGGING ON MOBILE: On Friday Adobe Digital Insights released its first U.S. Education Benchmark report on education websites. The research pulled Adobe Marketing Cloud data from about 110 U.S. companies and institutions from 2013 to 2016, a survey of 1.8 million Adobe Acrobat users and some 12 million Twitter mentions in the last year...
Facebook's Answer to Snapchat: Lifestage App for Teens
SNAPCHAT FOR FACEBOOK: Facebook this week launched Lifestage, a video and social network app that’s been compared to Snapchat. However, the app is aimed at users under 21 (although it cannot verify a user’s age), and videos don’t disappear after 24 hours. Lifestage doesn’t offer messaging, but users can add videos to their profiles, use frames and tag videos in the Likes, Dislikes, Music and Books categories...