EdSurge is an independent news and research company devoted to covering the people, ideas and technologies that shape the future of learning. We deliver news, newsletters, expert commentaries and reports on the latest ideas, products and trends in education.

Our reputation for accurate, trustworthy coverage is our greatest asset. We believe our first and foremost responsibility is to our readers. Our business relationships are structured to avoid conflicts with our readers’ interests. We receive no income from sales of products online. We have no investments in other companies. We do not adjust editorial content according to the wishes—or the wallets—of sponsors, partners or investors. We don’t shy from covering subjects that might be sensitive issues for these organizations.

All our investors support journalistic independence; they do not attempt to influence our coverage. We have received grants from a number of philanthropic organizations and investors. (See here for the full list.) In all cases, they understand that their support for us will not influence our choice of stories and how we cover issues. Even so, when articles quote or reference funders, we identify them as such in the story.

Our business model calls for us to earn revenue by publishing ads, sponsored content, organizing conferences and other events, and offering premium services such as subscriptions and reports. We clearly distinguish advertising and sponsored articles from journalistic copy, in line with best practices in publishing and journalism.

EdSurge’s journalists adhere to a strict conflict-of-interest policy on personal financial activity. Our journalists do not create advertising content or accept gifts that might influence their coverage. Our journalists do not accept any expense reimbursement or junkets from vendor-sponsored groups. When we publish material written by outside contributors, we disclose relevant information about their backgrounds so that their point of view will be clearly explained.

Our staff attend conferences on the same terms that are usually offered to the media, such as a discounted rate or a free press pass. Events where we participate as a speaker may also offer speaker fees and reimbursement of travel costs. Any coverage of such events where we receive payment will be disclosed.

Additional Information About Sponsored Content

The guidelines in the following section shall apply to all Sponsored Content served by or appearing in the digital publications of EdSurge, including ads purchased under AAAA/IAB Standard Terms and Conditions. (These are in addition to the general guidelines for advertising content that appear above, which apply to Sponsored Content as well.)

  • Sponsored Content is content created by or expressly on behalf of advertisers in conjunction with EdSurge’s marketing team (“EdSurge Marketing“). EdSurge allows Sponsored Content in two forms: (1) Content produced by EdSurge Marketing on behalf of its advertising partners; and (2) Content produced by advertisers that meet our editorial standards.
  • Sponsored Content does not necessarily reflect the views and choices of EdSurge or its editors. Accordingly, EdSurge will prominently display the “SPONSORED CONTENT” label on such material. EdSurge will additionally include the following disclaimer on all Sponsored Content: “This article was sponsored by [brand X].” EdSurge may additionally include, in certain areas and platforms, further explanation defining Sponsored Content to EdSurge readers.
  • EdSurge does not require that Sponsored Content steer clear of controversy. Indeed, we expect that Sponsored Content, like our own editorial content, will sometimes address contested issues and will be written with a distinct point of view. That said, even with the caveat that Sponsored Content does not necessarily reflect the views of EdSurge or its editors, EdSurge will refuse publication of such content that, in its own judgment, would undermine the intellectual integrity, authority, and character of our enterprise.
  • As with all content, EdSurge may reject or remove any Sponsored Content at any time that contains false, deceptive, potentially misleading, or illegal content; is inconsistent with or may tend to bring disparagement, harm to reputation, or damages EdSurge’s brand.

Additional Information About Advertising

In addition to Sponsored Content, you may see advertising for third parties on the EdSurge site, in our newsletter and via our social channels. These ads reflect the viewpoints of our advertisers and not of EdSurge.

We recognize that no set of guidelines can address every issue that may arise in the course of doing business, especially given the pace of change within the media industry. That means these guidelines will be revisited and updated from time to time. We are all about learning and aim to be open to suggestions, critiques and corrections from you, our community.

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