EdSurge is an independent news and research company devoted to covering education technology and its role in learning and in schools, from K12 through higher education. We deliver newsletters, commentary, reports on products and trends and analytical studies on education technology.

Our reputation for accurate, trustworthy coverage is our greatest asset. We believe our first and foremost responsibility is to our readers. All our business relationships are structured to avoid conflicts with our readers’ interests. We receive no income from sales of products online. We have no investments in other companies. We do not adjust editorial content according to the wishes – or the wallets – of sponsors, partners or investors. We don’t shy from covering subjects that might be sensitive issues for these organizations.

All our investors support journalistic independence; they do not attempt to influence our coverage. We have received grants from the Bill & Melinda Gates Foundation, the Chan Zuckerberg Initiative and Joyce Foundation to support the development of our website. We have received funding from a number of investors (See here for the full list.). In all cases, they understand that their support for us will not influence our choice of stories and how we cover issues.

Even so, when articles quote or reference funders, we identify them as such in the story.

Our business model calls for us to earn revenue by publishing ads, sponsored content, organizing conferences and other events, and offering premium services such as subscriptions and reports. We clearly distinguish advertising from journalistic copy, in line with publishing’s best practices.

EdSurge’s journalists adhere to a strict conflict-of-interest policy on personal financial activity. Our journalists do not create advertising content or accept gifts that might influence their coverage. Our journalists do not accept any expense reimbursement or junkets from vendor-sponsored groups. When we publish material written by outside contributors, we disclose relevant information about their backgrounds so that their point of view will be clearly explained.

Additional Information about Sponsored Content

The guidelines in the following section shall apply to all Sponsored Content served by or appearing in the digital publications of EdSurge, including ads purchased under AAAA/IAB Standard Terms and Conditions. (These are in addition to the general guidelines for advertising content that appear above, which apply to Sponsored Content as well.)

  • Sponsored Content is content created by or expressly on behalf of advertisers in conjunction with EdSurge’s marketing team (“EdSurge Marketing“). EdSurge allows Sponsored Content in two forms: (1) Content produced by EdSurge Marketing on behalf of its advertising partners and (2) Content produced by advertisers.
  • As with all advertising, Sponsored Content does not necessarily reflect the views and choices of EdSurge or its editors. Accordingly, EdSurge will prominently display the “SPONSORED CONTENT” label on such material. EdSurge will additionally include the following disclaimer on all Sponsored Content: “This article was sponsored by [brand X] and not written by the EdSurge editorial staff.” EdSurge may additionally include, in certain areas and platforms, further explanation defining Sponsored Content to EdSurge readers.
  • EdSurge does not require that Sponsored Content steer clear of controversy. Indeed, we expect that Sponsored Content, like our own editorial content, will sometimes address contested issues and will be written with a distinct point of view. That said, even with the caveat that Sponsored Content does not necessarily reflect the views of EdSurge or its editors, EdSurge will refuse publication of such content that, in its own judgment, would undermine the intellectual integrity, authority, and character of our enterprise.
  • As with all advertising, EdSurge may reject or remove any Sponsored Content at any time that contains false, deceptive, potentially misleading, or illegal content; is inconsistent with or may tend to bring disparagement, harm to reputation, or other damage to EdSurge’s brand.

Our staffers attend neutral-sponsor conferences on the same terms that are usually offered to the media, which may include speaker fees, reimbursement of travel costs (when we’re participating as speakers) or a discounted/free press rate. (We define “neutral sponsors” as government agencies, universities, charitable groups or similar organizations that have no product to sell and no commercial agenda to push.) We disclose any such terms in our subsequent coverage of these events.

We recognize that no set of guidelines can address every issue that may arise in the course of doing business, especially given the pace of change within the media industry. That means these guidelines will be revisited and updated from time to time. We are all about learning and aim to be open to suggestions, criticism, and corrections from you, our community.

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