Media companies begin to make move in education

Aug 19, 2012

MILKING THE CLASSROOMS: Traditional media companies are having visions of a "cash cow" in education, according to the NYTimes. News Corporation stole the spotlight a couple weeks ago with the launch of its re-branded education division, Amplify. But others are on the move too: Discovery (just fresh off its geek-favorite, Shark Week) is sinking its teeth into digital textbooks with its own line, Techbooks. NBCUniversal has a fledgling service, NBCLearn, to go along with its Education Nation Summit taking place later next month. And Disney is quietly amassing an army of language schools in China as we speak. Hmm, armies of cash cows humming Disney tunes--now that's some vision!

Media companies begin to make move in education

Aug 19, 2012

MILKING THE CLASSROOMS: Traditional media companies are having visions of a "cash cow" in education, according to the NYTimes. News Corporation stole the spotlight a couple weeks ago with the launch of its re-branded education division, Amplify. But others are on the move too: Discovery (just fresh off its geek-favorite, Shark Week) is sinking its teeth into digital textbooks with its own line, Techbooks. NBCUniversal has a fledgling service, NBCLearn, to go along with its Education Nation Summit taking place later next month. And Disney is quietly amassing an army of language schools in China as we speak. Hmm, armies of cash cows humming Disney tunes--now that's some vision!

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