A MATCH MADE IN SESAME STREET: Sesame Street wants to reach the next generation of digital-first learners. WriteReader, a tool that aims to help kids build literacy skills through writing, wants to expand its footprint. Today the Copenhagen-based startup announced a partnership to license characters from the show in lesson plans around friendship and empathy, created with help from nonprofit, Sesame Workshop. Even cooler: kids can now feature Big Bird, Elmo and the furry gang in their own stories and publish them on WriteReader’s online library. (It’s a good deal, perhaps, if Sesame’s show writers are running out of ideas?)