LAGGING ON MOBILE: On Friday Adobe Digital Insights released its first U.S. Education Benchmark report on education websites. The research pulled Adobe Marketing Cloud data from about 110 U.S. companies and institutions from 2013 to 2016, a survey of 1.8 million Adobe Acrobat users and some 12 million Twitter mentions in the last year.
A few highlights from the findings:
- The education sector lags in the shift to mobile, compared to other industries. According to the report, 68 percent of web traffic from post-secondary schools comes from desktop, and this decreased 3 percent year-over-year.
- Based on social media data, education is a topic of interest year-round, but spikes from August to January.
- Women are also more engaged than men in back-to-school conversations, with 64 percent of those conversations on social media coming from women, the report suggests.
Check out the full report.