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Selling to Schools vs. Selling to Consumers: A Guide

By Betsy Corcoran, Blake Montgomery and Mary Jo Madda (Columnist)     Sep 27, 2015

Selling to Schools vs. Selling to Consumers: A Guide

Canadian Lane Merrifield is an expert when it comes to selling to consumers--but he’s also becoming an expert on selling to schools, too. He’s the Club Penguin guy--remember that big massive multiplayer online game that was basically a virtual world for kids? Well, Club Penguin was acquired by Disney for $350M in 2007, and now, Lane’s in the edtech game with an assessment platform called FreshGrade. He’s got some good insights into the similarities and differences between selling to consumers and selling to districts, so we brought him on the podcast for your listening pleasure.

Like the show? Have suggestions for other podcasts? Shoot us a note and subscribe wherever you listen to podcasts.

Community

Selling to Schools vs. Selling to Consumers: A Guide

By Betsy Corcoran, Blake Montgomery and Mary Jo Madda (Columnist)     Sep 27, 2015

Selling to Schools vs. Selling to Consumers: A Guide

Canadian Lane Merrifield is an expert when it comes to selling to consumers--but he’s also becoming an expert on selling to schools, too. He’s the Club Penguin guy--remember that big massive multiplayer online game that was basically a virtual world for kids? Well, Club Penguin was acquired by Disney for $350M in 2007, and now, Lane’s in the edtech game with an assessment platform called FreshGrade. He’s got some good insights into the similarities and differences between selling to consumers and selling to districts, so we brought him on the podcast for your listening pleasure.

Like the show? Have suggestions for other podcasts? Shoot us a note and subscribe wherever you listen to podcasts.

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