Edtech Business

How Much Will Parents Spend on Education Technology This Summer?

Jul 21, 2015

SUMMER SHOPPING: Parents of K-12 students will spend on average of $873 on their children this year, according to a Rubicon Project survey of 1,000 parents in June 2015. Seventy-two percent of them say they will spend more this year on both technology (roughly $390) and mobile devices such as cell phones ($242) than the last. Many of them will also be shopping for new mobile phone plans. College students' parents, meanwhile plan on spending roughly $1,124. Many more details about their shopping plans—and where they make those purchases—in the full survey data (PDF).

Edtech Business

How Much Will Parents Spend on Education Technology This Summer?

Jul 21, 2015

SUMMER SHOPPING: Parents of K-12 students will spend on average of $873 on their children this year, according to a Rubicon Project survey of 1,000 parents in June 2015. Seventy-two percent of them say they will spend more this year on both technology (roughly $390) and mobile devices such as cell phones ($242) than the last. Many of them will also be shopping for new mobile phone plans. College students' parents, meanwhile plan on spending roughly $1,124. Many more details about their shopping plans—and where they make those purchases—in the full survey data (PDF).

STAY UP TO DATE ON EDTECH
News, research, and opportunities - sent weekly.
STAY UP TO DATE ON EDTECH
News, research, and opportunities - sent weekly.