A Bullseye on Pearson


A Bullseye on Pearson

Jan 26, 2015

PUBLIC ENEMY NUMBER ONE: "John Fallon doesn’t look like the devil incarnate." So begins Fortune's look at how Pearson's CEO is trying to adapt the 171-year-old publisher to the digital age--and change its perception as the "Godzilla of education." The piece is much more balanced than the headline suggests, tracing Pearson's up-and-down history from a construction business to a major force owning 60% of the North American assessment market. And it may even leave some readers with sympathy for the challenges facing Fallon:

"With the culture of standardized testing—which has been a cash cow for Pearson—under attack, Fallon has to convince the world that the company is truly a force for learning, and not just the executor of an approach that may soon fall out of fashion."
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