Selling Edtech? Think Outside the U.S.

SELLING ABROAD: Seasoned industry veteran, Nelson Heller, shares the latest landmines and opportunities when it comes to selling edtech to international markets. Red flags include promises of big money from short-sighted officials who pitch technology as a quick fix to their education problems. Positive developments, such as new support from World Bank and Intel and better local manufacturers for low-cost devices and infrastructure, may take "some of the 'Wild' out of 'Wild West'" for U.S. businesses, he writes. Nicholas Franco, VP of business at ConnectEDU, suggests taking a look at the Persian Gulf, where there's been a new focus on incubating edtech projects among other business-friendly developments.

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