COMMON RESPONSE: Support for the Common Core is not-so-common. But with 45 of the states still onboard, many edtech companies are "aligning" their products and services with the new standards to attract customers. For companies concerned about how the recent Common Core backlash may impact their branding, EdNET Insight offers five tips to help weather the storm. Tip 1: If you are 100% sure that your content will help teachers implement the standards, "use language more powerful than 'Common Core Aligned' to tell them." Clear communication, input and feedback helps, too: "A message of solidarity and openness reinforces your role as their [the school's] trusted partner, despite the politics of the current climate."