Daniel Pink's Persuasive Perspective on School

SELLING IN SCHOOLS: Daniel Pink, bestselling author of Drive, joined education blogger Larry Ferlazzo for a Q&A to share how ideas concerning sales and persuasion from his latest book, To Sell Is Human, apply to the dynamics between students and teachers. Pink signs off with: "I'd re-emphasize the importance of understanding that persuading and pitching is less about a teacher flipping a student's switch than it is about creating the conditions where self-directed students can flip their own switches and know why they're doing it."

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