PushMe-PullMe: Fresh off the press, another smart report here by Bellwether thinker Kim Smith and writer Julie Petersen on how to strengthen demand for innovation in education. Kim and Julie describe clearly how a paucity of information slows down the market. We confess we're biased: we love the reference to George Akerlof both because it's so true--and because we use it so much. And of course, we're flattered that EdSurge gets a wave, too. But the real reason you should dip into the report is because Kim and Julie report on the latest efforts to juice up the info flow in edtech, all useful intel for companies building up their brand.