Possible revenue streams for MOOCs

Jul 22, 2012

FOOTING THE BILL: We're taught that nothing is free. So in light of the buzz surrounding free online courses, especially after Coursera's announcement last week, we're left wondering: who's footing the bill? And how do investors expect to get their 10x returns? The Chronicle of Higher Education takes a look at the eight possibilities detailed in Coursera's contract with the University of Michigan, which include certification, assessments, lead-gen recruitment, third-party ads, and charging companies to use Coursera content for training purposes. And if all those fail? Charge 'em. Check out these plans in the full contract here.

Possible revenue streams for MOOCs

Jul 22, 2012

FOOTING THE BILL: We're taught that nothing is free. So in light of the buzz surrounding free online courses, especially after Coursera's announcement last week, we're left wondering: who's footing the bill? And how do investors expect to get their 10x returns? The Chronicle of Higher Education takes a look at the eight possibilities detailed in Coursera's contract with the University of Michigan, which include certification, assessments, lead-gen recruitment, third-party ads, and charging companies to use Coursera content for training purposes. And if all those fail? Charge 'em. Check out these plans in the full contract here.

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