Possible revenue streams for MOOCs

Possible revenue streams for MOOCs

FOOTING THE BILL: We're taught that nothing is free. So in light of the buzz surrounding free online courses, especially after Coursera's announcement last week, we're left wondering: who's footing the bill? And how do investors expect to get their 10x returns? The Chronicle of Higher Education takes a look at the eight possibilities detailed in Coursera's contract with the University of Michigan, which include certification, assessments, lead-gen recruitment, third-party ads, and charging companies to use Coursera content for training purposes. And if all those fail? Charge 'em. Check out these plans in the full contract here.

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