GAMING, SERIOUSLY: Sue Bohle, who runs a communication firm, has a long personal history in game technology that dates back to her days with Atari. She's been running the Serious Play Conference (all about games) for three years and is now creating the Serious Games Association, which is compiling a Serious Games Directory. Membership is $35 per year. You can get your company listed for free; only members will see all the details.