WORD ON THE STREET is that EverFi, best known for its online financial literacy and alcohol awareness programs, is bubbling with excitement over a new initiative to tie "knowledge gain" data with actual changes in student behaviors and attitudes. "To be a content player in edtech is just half the picture," notes Executive VP Tammy Wincup, "we frankly need to prove that teaching that can influence behavior." First reports are due later this month.
