efficacy pricey to me, cheap for you


efficacy pricey to me, cheap for you

Jul 7, 2011

PRICEY TO ME, CHEAP FOR YOU? Teachers will tell you that the best price is free. From their perspective, it makes sense: not only are school budgets thin but most individual teachers have technology budgets that are dwarfed by a fifth grader's allowance. What's more, edtech'ers are still proving the "value" of their tools. So how to price a product? One entrepreneur grumbled recently when EdSurge described his product as "pricey" at $19.95 a student per year; he contrasted that with a more established competitor with a similar price but fewer features. So, dear teachers, do tell: what price points matter to you? What will your schools pay for technology? How much influence do ou have over your school's technochoices? Let it all out here feedback@edsurge.com or on Facebook. Hardworking entrepreneurs want to know!

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