GOOD COMPANY: You know you're on the front edge of a cool trend when interesting people are all around you. Among recent converts to the edtech industry: Laird M. Malamed, formerly the guy in charge of Guitar Hero, is exploring edtech with an eye toward starting a venture in a year. And the rumor on the street is that Craig Silverstein, Google's third employee after Sergey and Larry, is leaving the mothership for Khan Academy.