DISH AND DUNK: Pearson-incubated Alleyoop has publicly unveiled its adaptive math platform. Quietly launched in beta back in February, the program has since had over 30,000 middle- and high-school students pumping data into the system. The "adaptive" part kicks in as the system tracks usage patterns to continuously readjust content recommendations (videos, practice problems, games). A large chunk of content and services comes from Pearson, with the rest provided by partner startups like Virtual Nerd and AcceptU. Interestingly, the product is currently targeted for usage outside the classroom and has a hefty pricing model: students can dip into the system for free but premium content require virtual currency, "Yoops," which can be earned by working through activities or purchased with real money.