A Key to Great Edtech Products

BUILD FOR GREATNESS: As we mentioned in our 10 trends to watch, we expect to hear ongoing questions from educators about whether for-profits are simply in education to soak schools. The question keeps us focused squarely on our mission. It also helps all entrepreneurs articulate why they do what they're doing. Jennifer Carolan, who is heading up NSVF's Seed Fund, weighs in here with the compelling observation that products should be judged on their quality, not their origins. Former Facebook developer turned edtech innovator Luke Shepard seconds her point, adding: "Making money is a great way to keep a product honest, and to attract people who want to build great products."

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