Schoology’s New ‘Operational Efficiency’ Results in Cuts to Sales,...


Schoology’s New ‘Operational Efficiency’ Results in Cuts to Sales, Marketing Staff

Jan 30, 2017

SCHOOL’S OUT, unfortunately, for a good chunk of Schoology’s sales and marketing staff. Company CEO Jeremy Friedman told e-Literate’s Phil Hill a little more than 10 percent of these personnel have been let go as part of a shift in “operational efficiency.”

Hill, whose work also includes keeping tally on LMS adoption in higher-ed institutions, notes that “the majority of Schoology’s higher ed clients are smaller schools,” and figures that the company will focus on wooing these clients. Large-scale procurements that require lengthy request for proposal (RFP) processes will not be where Schoology will invest its efforts, he opines. Friedman tells Hill that the company recently added about 50 new customers.

Schoology last raised $32 million in a Series D round in Nov. 2015, and more than $57 million overall since its start in 2009.

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