Pew: Only 28 Percent of American Adults ‘Very’ Familiar With Edtech Terms

OUTSIDE THE BUBBLE: Common Core. Khan Academy. MOOCs. Digital badges. These terms may be lingua franca to the edtech community. But according to a new Pew report, “Digital Readiness Gaps,” only 28 percent of the 2,752 U.S. adults surveyed say they are “very familiar” with an edtech term.

The report teases at socioeconomic factors that influence one’s propensity to learn online: The 52 percent of respondents considered to be “relatively hesitant” tend to be in their 50’s with lower incomes and levels of college completion; the 48 percent who are “relatively prepared” are younger and enjoy bigger paychecks. The report’s chock-full of other numbers on the learning habits and comfort levels of American adults.

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