When Over-Marketing Makes Edtech Buyers More Skeptical

Enterprises

When Over-Marketing Makes Edtech Buyers More Skeptical

Sep 6, 2016

THE BIGGEST BARRIER TO EDTECH ADOPTION may be how companies market their products. Indeed, the notion seems counterproductive. But as e-Literate blogger Phil Hill observes, “educators in general and researchers in particular ‘don’t have access to data that would allow us to evaluate whether they’re over-promising.’” Lacking transparency, wary buyers may have even more reasons to be skeptical.

THE BIGGEST BARRIER TO EDTECH ADOPTION may be how companies market their products. Indeed, the notion seems counterproductive. But as e-Literate blogger Phil Hill observes, “educators in general and researchers in particular ‘don’t have access to data that would allow us to evaluate whether they’re over-promising.’” Lacking transparency, wary buyers may have even more reasons to be skeptical.

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