When Over-Marketing Makes Edtech Buyers More Skeptical

THE BIGGEST BARRIER TO EDTECH ADOPTION may be how companies market their products. Indeed, the notion seems counterproductive. But as e-Literate blogger Phil Hill observes, “educators in general and researchers in particular ‘don’t have access to data that would allow us to evaluate whether they’re over-promising.’” Lacking transparency, wary buyers may have even more reasons to be skeptical.

Stay up to date on edtech. Sign up to have top stories delivered weekly.

Who we are

EdSurge helps schools find, select and use the right technology to support all learners.
© 2011-2016 EdSurge Inc. All rights reserved. Every student succeeds.