When Over-Marketing Makes Edtech Buyers More Skeptical

THE BIGGEST BARRIER TO EDTECH ADOPTION may be how companies market their products. Indeed, the notion seems counterproductive. But as e-Literate blogger Phil Hill observes, “educators in general and researchers in particular ‘don’t have access to data that would allow us to evaluate whether they’re over-promising.’” Lacking transparency, wary buyers may have even more reasons to be skeptical.