Giving ‘Mobile’ a New Meaning

Market Trends

Giving ‘Mobile’ a New Meaning

Sep 8, 2015

MOBILE IS NO LONGER A STRATEGY. It’s the de facto way through which people access the Internet. After all, do you find yourself checking your phone even while sitting in front of a computer?

Instead of thinking about the mobile web as a subset of the Internet, Benedict Evans, a partner at famed venture capital firm Andreessen Horowitz, argues it’s time to “think about mobile as the real Internet.” Through a series of graphs, he charts how new generations—even in developing regions—are increasingly turning to smartphones and tablets—not desktops and laptops—for getting online. He adds: today does not mean 'when you're mobile'. It means ubiquity - universal access to the internet for anyone at any time. People use their smartphones all the time, very often when there's a PC in the same building as them or the same room, or on the sofa next to them.
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