Common Sense Media Eyes Politics With $20M Advocacy Army

MR. STEYER GOES TO WASHINGTON: Common Sense Media, the nonprofit best known for rating TV shows, movies, games and apps for age-appropriate content, is diving into the world of politics, all on behalf of the children. The San Francisco, CA-based nonprofit's new advocacy effort, "Common Sense Kids Action," wants to create an "AARP-style organization" to push for policies on early childhood education, education technology, social mobility and digital privacy in legislative halls from California to Washington, D.C.

The initiative already boasts $20 million in financial backing from folks like Salesforce CEO, Marc Benioff and Bill Price, co-founder of private equity firm, TPG Capital. Here's The New York Times' profile of Jim Steyer, Common Sense Media's CEO and founder, and his journey to Capitol Hill to build awareness for his "advocacy army."

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