Liaison International Acquires Spectrum to Expand Higher-Ed Recruiting Services

SPECTRUM: Acquired by Watertown, MA-based Liaison International, a provider of online admissions, enrollment and accreditation tools used in over 4,500 post-secondary programs, for an undisclosed sum. Founded in 1984, Spectrum offers a CRM and marketing tool that helps colleges market and recruit prospective students.

Liaison's President and CEO, Behringer tells EdSurge that "competition is a key factor" in college admissions officers' struggles to meet enrollment targets. With this acquisition, Liaison will help them "not only understand which student cohorts are the right ones to target, but also develop a communication plan that messages to students in an effective manner." More details in the release.

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