ETHICAL DATA: Facebook's mood experiment understandably left many folks feeling a bit like guinea pigs, and highlighted questions over legality and ethics behind collecting user information--even for a cause as "noble" as education. At the Asilomar Conference this June, a group of university researchers gathered in Pacific Grove, CA to discuss the moral implications of what to do with all the data that MOOCs and other online learning tools collect. Here are the six principles that the fifty-plus attendees drafted, focusing on respect, openness, privacy rights, and the humble admission that "in a rapidly evolving field there can be no last world on ethical practice."