LIFE'S A PITCH: In August, Frank Catalano offered seven tips for startups taking part in the seemingly endless pitchfests that are now a staple of any edtech conference. But why do entrepreneurs fly cross-country and pull all-nighters for a mere five minutes of possible fame (or shame)? His follow-up Geekwire post explores some of the reasons. "Yes, there’s the exposure," he writes. "But it appears, in a well-designed and supported competition, the homework itself is as much--or more--of the benefit."