K12 Field Sales Specialist - San Diego, CA

Vista Higher Learning - San Diego, California or Remote - Full time

WHO ARE YOU? A sales professional who shares our passion and has a consultative mindset. A relationship builder who enjoys finding solutions for challenges and who understands the unique needs of K-12 students. 

WHO ARE WE? We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities. 

WHAT IS THE ROLE ABOUT? The Field Sales Specialist will play a key role on our K12 West Region Sales team by managing, supporting and growing customer accounts in the assigned territory.


  • Deliver impactful, engaging and customized digital and in-person presentations showing how VHL solutions help teachers and educators overcome challenges in order to achieve learning outcomes
  • Develop a strong understanding of a customer’s needs and use a consultative selling approach to achieve sales goals
  • Establish and maintain strong partnerships with key K-12 education professionals and stakeholders
  • Consistently utilize our CRM (Salesforce) and other tools for effective sales analysis, planning and account management
  • Partner effectively with internal VHL teams in an effort to provide customers with an excellent experience
  • Demonstrate a strong understanding of VHLs world language, EL and Dual Language products and programs
  • Attend industry events and conduct presentations in order to position VHL within the market and generate business opportunities
  • Keep in tune with relevant and territory specific market trends


  • Associate degree minimum
  • 3+ years of consultative sales experience in education publishing/edtech
  • 2 years' experience selling ELT, ELD and ELL products and a strong knowledge of these markets
  • Strong technology orientation and experience presenting and/or doing demonstrations to a variety of audiences in-person and virtually
  • Excellent relationship building, prospecting, territory building, interpersonal, and negotiation skills
  • Experience using a CRM to manage sales activities and accounts
  • A willingness to travel overnight as needed within the territory to events, conferences and customer sites


  • Experience using Salesforce.com
  • Experience as a K-12 Teacher/Educator or School/District Administrator or knowledge of the K12 state adoption process, etc. within the territory
  • Advanced level knowledge or familiarity with VHL products and our supersite
  • Working knowledge of the Spanish language
  • Bachelor or Advanced degree

LOCATION Remote: This role requires residence in the San Diego, CA area and willingness to travel throughout the territory without restriction. Candidates must meet this requirement in order to be considered. Relocation is not available for this position. 

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Experience Level

Mid Level

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