Director of Marketing and Communications

Join the French American School of Princeton (FASP) and play a vital role in promoting our exceptional bilingual, multicultural education! We are looking for a dynamic Director of Marketing & Communications who can elevate the school’s visibility and strengthen community connections through strategic, creative marketing and communications efforts.

Reports to: Head of School

Position: Member of the Leadership Team. Actively collaborates with the Head of School, Enrollment Management Director, and Division Heads.

RESPONSIBILITIES & QUALIFICATIONS

• Mission & Vision Alignment: Effectively reflects, articulates, and promotes FASP’s mission, vision, and values across all communication channels.
• Marketing & Communications Strategy: Develops, implements, and evaluates a comprehensive marketing and communications program that enhances the school’s reputation and supports its internal and external communication needs.
• Creative Oversight: Manages the strategic and creative direction of marketing materials and activities across various departments and functions.
• Publication Management: Oversees the editorial direction, design, production, and distribution of all school publications.
• Website Management: Regularly updates and maintains the school’s website through Finalsite CMS, creating and developing new landing pages. Ensures optimal performance for search engine rankings (SEO) with support from external provider.
• Search Engine Marketing: Collaborates with service provider (such as Fiverr.com) to manage PPC campaigns and ensure high-quality performance.
• Social Media: Keeps all social media platforms current with fresh content that reflects the school’s daily life, admissions priorities, events, alumni news, and more.
• Media Relations: Serves as the primary contact with media outlets and coordinates media interest in the school’s activities and achievements.
• Brand Consistency: Ensures consistent use of the school’s branding across all print and electronic materials, including letterhead, logos, brochures, etc.
• Special Projects: Leads and manages marketing and communications initiatives related to special events, including the school’s 25th Anniversary.
• Strategy & Budgeting: Develops short- and long-term strategies for marketing and communications, including policies, budgets, and performance evaluations.
• Photography Oversight: Oversees photography needs for the website, social media, and other publications.
• Innovation: Stays informed on the latest trends in marketing, communications, education management, and governance, fostering continuous innovation in school operations.
• Event Participation: Actively participates in school events as needed and takes on additional duties as assigned.

CANDIDATE PROFILE

• Degree: Minimum of a Master’s degree in Marketing, Communications, Public Relations, or a related field.
• Experience: At least 2 years of professional experience in marketing and communications, preferably within a school setting.

Application Requirements: Incomplete applications will not be considered. Your application package must include:

• A detailed CV
• A cover letter
• Two recommendation letters

Please send your application to: hr@ecoleprinceton.org

Start Date: June 9, 2025