Edtech Business

The Rube Goldberg of Textbook Designs

Oct 4, 2012

C’MON MAN!: Students at OCAD University reportedly paid $180+ for an Art History book with no images. The book, from Pearson Learning, instead directs students to reference the ebook version for digital images. Ouch. We imagine this is what happens when everyone does their job correctly, but no one considers the end-user experience -- the Rube Goldberg design of textbooks, if you will. We’re not saying you should crash the event, but a certain Senior VP of Product at Pearson should be available for a question or two after his talk next Tuesday at EDUC 403X, a public course on the “Digital Future of Education” held at Stanford. C’mon, man!

Edtech Business

The Rube Goldberg of Textbook Designs

Oct 4, 2012

C’MON MAN!: Students at OCAD University reportedly paid $180+ for an Art History book with no images. The book, from Pearson Learning, instead directs students to reference the ebook version for digital images. Ouch. We imagine this is what happens when everyone does their job correctly, but no one considers the end-user experience -- the Rube Goldberg design of textbooks, if you will. We’re not saying you should crash the event, but a certain Senior VP of Product at Pearson should be available for a question or two after his talk next Tuesday at EDUC 403X, a public course on the “Digital Future of Education” held at Stanford. C’mon, man!

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