Edtech startup, Junyo, started off with a flourish about 15
months ago: its chief executive, Steve Schoettler, left the high-flying social game
company Zynga to devote his time to education. He was at the beginning of a
wave of enthusiasm for applying the tools of "big data" and data
analytics to education. He swiftly pulled together a strong team and won seed
funding from the likes of NewSchools Venture Fund.
Within the past two weeks,
Schoettler has had to make some uncomfortable phone calls to his four blended learning education partners, which together represent 11 schools. Junyo's
changing its plans, Schoettler told them. If they wish, Junyo will continue to
support them through the end of the school year (next June) or refund their
money. But instead of working directly with schools, Junyo is refocusing its efforts around building tools for analyzing data on student performance.
It's the kind of change that
happens frequently in tech businesses but it rattles schools and with good reason. At the Education
Innovation Summit held at Arizona State University's Skysong campus last April,
Chris Lehmann, who runs the Science
Leadership Academy in Philadelphia, was one of the few educators in a sea
of 800 business leaders, government leaders and philanthropists. Even as
business leaders talked up the need for revolutionary change, Lehmann reminded
them that education has a pace--and set of requirements--all its own.
get burned," Lehmann said at the meeting. "When companies whose tools
we use go out of business, parents turn to us and say, 'What are you going to
do about it?' Responsibility for students falls on us. Companies have got to be
willing to work with us on that."
Educators reached by EdSurge say they're still
assessing what the changes will mean. (One has decided to take the refund.) Schoettler
says he's committed to working with the schools to help them make smooth
transitions to other vendors. Up through December, Junyo will continue to add
new features and improvements to the platform it offers to schools. "We
want them to have continuity of service and a smooth transition to another
provider," Schoettler says.
Such changes, happening just as the school year takes hold, nonetheless add extra burdens to teachers, forcing them to scramble to rethink plans.
Schoettler says the original
vision for Junyo was to use sophisticated data analysis to better understand
individual students' needs, abilities and interests. Junyo wants to help answer
the question "what should students do next?" and it wants to help
teachers learn to use data and feedback to continually improve teaching
practices and learning experiences. Over the past 15 months, "we've
confirmed, over and over again, that [such data analysis] is important,"
a tactical plan to deliver on that promise, however, turned out to be a thorny
typical approach for high tech companies developing new products is to identify
a lead customer or two to work with closely to help define the product. A bevy
of schools lined up to work with Junyo, which signed up four leading blended
learning partners: Rocketship Education, Kipp Empower Academy in Los Angeles,
Touchstone Education, and Oakland Unified (which had two schools, Elmhurst and
Although the schools were already
using technology products, they needed more technological underpinnings before
they could effectively study student performance. Among them: a "single sign on" system that would let teachers and students get to work by
logging in once rather than multiple times; classroom management systems that
organized incoming data; ways to represent or visualize data. There were not effective APIs or standards for programs to share data. And off-the-shelf technology solutions for such problems were scarce, Schoettler says.
Junyo adapted its strategy: rather
than just focusing on data and analytics, it would build a platform for its
partner schools. (It did have at least one competitor, another NSVF-funded
"We recognized all along that
there were hurdles," Schoettler says. "Some of the hurdles we were
willing to go over." For instance, collecting data
is most effective when the "learning objects" are narrowly defined.
Junyo consequently started atomizing the Common Core requirements--breaking
them down into tiny chunks that could be assessed in minute detail.
The further Junyo travelled down
the path of creating the underpinnings that would support its efforts to
collect and analyze data, the more executives worried that few of those efforts
would tap the large volumes of data that analytics engines need to work
effectively. Junyo's partner schools took different approaches to blended learning and so
needed their systems to work slightly differently. "If we continued
to provide for the needs of schools, we wouldn't have the resources to build
strength in analytics," Schoettler says.
The ambiguities in Junyo's strategy caused unrest. In
April, one of Junyo's founding team members, Eric Berger who was vice president
of engineering, left. (He has since joined edtech startup, Desmos.) In August,
another cofounder, Matt Pasternack, jumped to Clever, which was founded to
tackle a specific, vexing problem that schools face (namely, how to connect
independent software products with school's student information systems). Then as
Junyo refocused on its analytics mission in September, cofounder Kim Jacobson stepped
out of daily management. (She remains part of Junyo's advisory board.)
"People leaving startups is
part of the space," says Schoettler. Junyo still has a full time staff of
16 including many with teaching backgrounds and engineering chops. "The
team we have is a good group for moving ahead on analytics, even if we're
spending less time with schools directly."
With its renewed emphasis on data
and analytics, Schoettler expects Junyo to partner with companies that are
involved in creating or handling large volumes of data, such as publishers,
those who build assessment systems, and even online schools.
"A lot of existing partners
tell us they wish they had time to present data in ways that are
impactful," Schoettler says. "The market will be better served if
partners could split the work and together take care of the needs of schools
going down the blended learning path."
NSVF's Wayee Chu says she believes
that refocusing on analytics is the right path for Junyo. "This is hard
work. Steve has tried to be very thoughtful and immerse himself in the needs of
schools. He's given me confidence that he will make this transition as seamless
It's easy to say technology involves risk--another thing to experience it. Now these blended learning programs are getting testing, perhaps sooner than expected, on one of the greatest challenges posed by new technology: just how flexible can these early adopters be?
Editor's note: EdSurge
has received funding from NewSchools Venture Fund.