NYTimes "Big Data on Campus"

NYTimes "Big Data on Campus"

Jul 18, 2012

IN DATA WE TRUST: NYTimes looks at how mouseclicks, keystrokes, and even online social network behavior are being used on college campuses like Arizona State University, Rio Salado College, and Austin Peay State to inform--and influence--important personal decisions like one's choice of major. A little distressing is a quote likening the predictability of fish behaviors to those of students. The push is apparently driven by a perceived need to reduce dropouts and improve graduation rates and time. At the same time, critics point out that failure can often be one of the best lessons. (Isn't that what we preach in startup-land?)

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