Freemium Business Models

GROWING PAINS: Freemium seems to be all the rage, but how does it actually work in the marketplace? Nelson Heller shares in EdNET Insight a look at how various textbook publishers are experimenting with this model. As the examples reveal, its no longer just simply about offering free trials as an upsell strategy, but rather trying new ways to leverage crowdsourcing and customer interaction as a part of the business.

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