Edtech Companies Going Viral
SPICY VIRALNESS: Deodorant maker, Old Spice, set new records for viralness last summer with a video campaign that reeked of virility. Edtech'ers don't need that kind of burst--instead, they need fast growth among users who will, um, stick. So what have we got?
Other players are seeing accelerating growth, too: ePals, which launched as a for-profit site in 2006, had 6 million users earlier this year and has been aiming for 10 million by year end. (Stay tuned: earnings--and numbers--are due out at the end of November.) Quizlet, launched in January 2007, has 6 million unique visitors a month (and 32 million unique visitors over the last 12 months). EverFi, launched in 2008, reports 4 million students have completed its programs, up from 3 million earlier this year. Edmodo hit 4 million users as of late October. As of Labor Day 2010, Edmodo counted a mere 500K users. Finally we caught a glimpse of some numbers from ImagineK12 startup ClassDojo, that had a touch of viralness. Our spy camera broke down and we had to settle for a report of "thousands of teachers in 20 countries" are using it--just since its launch in September. But we're expecting to see more. (Got more examples to share? Let us know.)
Common to all these companies: hyper-responsiveness to customers. A particularly clever Edmodo tactic is referring to all teachers with school sanctified honorifics. Wouldn't you agree that's key, Mr. Borg?