Edtech Business

ACT Acquires Data-Driven College Recruiting Service

Jul 24, 2018

INCOMING CLASS: ACT, the education nonprofit best known for its college-readiness tests, has acquired The National Research Center for College and University Admissions (NRCCUA), which provides data and research to help colleges market to and recruit students. Terms of the deal were not disclosed in the press release.

Founded in 1972, NRCCUA claims more than 1,800 four-year nonprofit colleges and universities as members. It was most recently owned by Sterling Partner’s Education Opportunity Fund, a $200 million fund created by Strada Education Network and private equity firm Sterling Partners.

Complementing its efforts to help colleges recruit more effectively, NRCCUA recently launched a college-and-career planning program, myOptions, that it claims has helped 6 million students and families navigate college options.

Patrick Vogt, CEO of NRCCUA, will remain and report to ACT CEO Marten Roorda.

This acquisition is just the latest in a string of deals for ACT, which in recent years has forked over money to purchase education assets. Its investments include Smart Sparrow, a course-building platform, and New Markets Venture Partners, an education technology investment firm. It has also acquired OpenEd, ProExam and Pacific Metrics Corporation.

Edtech Business

ACT Acquires Data-Driven College Recruiting Service

Jul 24, 2018

INCOMING CLASS: ACT, the education nonprofit best known for its college-readiness tests, has acquired The National Research Center for College and University Admissions (NRCCUA), which provides data and research to help colleges market to and recruit students. Terms of the deal were not disclosed in the press release.

Founded in 1972, NRCCUA claims more than 1,800 four-year nonprofit colleges and universities as members. It was most recently owned by Sterling Partner’s Education Opportunity Fund, a $200 million fund created by Strada Education Network and private equity firm Sterling Partners.

Complementing its efforts to help colleges recruit more effectively, NRCCUA recently launched a college-and-career planning program, myOptions, that it claims has helped 6 million students and families navigate college options.

Patrick Vogt, CEO of NRCCUA, will remain and report to ACT CEO Marten Roorda.

This acquisition is just the latest in a string of deals for ACT, which in recent years has forked over money to purchase education assets. Its investments include Smart Sparrow, a course-building platform, and New Markets Venture Partners, an education technology investment firm. It has also acquired OpenEd, ProExam and Pacific Metrics Corporation.

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