McGraw-Hill Acquires Redbird to Expand Personalized Learning Tools

McGraw-Hill Acquires Redbird to Expand Personalized Learning Tools

FROM TEXTBOOKS TO TECH: Publisher McGraw-Hill Education has acquired Redbird, a digital personalized learning company based in Oakland, Calif. This marks McGraw-Hill Education’s fourth acquisition of a technology company as it evolves from being a textbook publisher. In 2013, McGraw-Hill Education acquired adaptive learning company ALEKS Corporation. In 2014, it acquired adaptive learning company Area9 and digital platform provider Engrade.

The acquisition is part of McGraw-Hill’s effort to build its personalized learning tools in a digital era, with a particular focus on math and chemistry. Redbird’s adaptive learning solution help grow McGraw-Hill’s math offerings, like Building Blocks and Everyday Math, according to McGraw-Hill. Redbird’s solutions includes parent and educator resources, virtual professional development tools, educational gaming and STEM project-based learning.

McGraw-Hill claims it has an advantage over its competitors because it owns the technology it uses to target retention and pass rates. The Redbird acquisition will also expand McGraw-Hill’s course offerings in K-12 math, language arts and writing and digital courses for gifted and talented students.

Terms of the acquisition were not disclosed.

Stay up to date on edtech. Sign up to have top stories delivered weekly.

Who we are

EdSurge helps schools find, select and use the right technology to support all learners.
© 2011-2016 EdSurge Inc. All rights reserved. Every student succeeds.