Edtech Business

McGraw-Hill Acquires Redbird to Expand Personalized Learning Tools

Oct 3, 2016

FROM TEXTBOOKS TO TECH: Publisher McGraw-Hill Education has acquired Redbird, a digital personalized learning company based in Oakland, Calif. This marks McGraw-Hill Education’s fourth acquisition of a technology company as it evolves from being a textbook publisher. In 2013, McGraw-Hill Education acquired adaptive learning company ALEKS Corporation. In 2014, it acquired adaptive learning company Area9 and digital platform provider Engrade.

The acquisition is part of McGraw-Hill’s effort to build its personalized learning tools in a digital era, with a particular focus on math and chemistry. Redbird’s adaptive learning solution help grow McGraw-Hill’s math offerings, like Building Blocks and Everyday Math, according to McGraw-Hill. Redbird’s solutions includes parent and educator resources, virtual professional development tools, educational gaming and STEM project-based learning.

McGraw-Hill claims it has an advantage over its competitors because it owns the technology it uses to target retention and pass rates. The Redbird acquisition will also expand McGraw-Hill’s course offerings in K-12 math, language arts and writing and digital courses for gifted and talented students.

Terms of the acquisition were not disclosed.

McGraw-Hill Acquires Redbird to Expand Personalized Learning Tools

Edtech Business

McGraw-Hill Acquires Redbird to Expand Personalized Learning Tools

Oct 3, 2016

FROM TEXTBOOKS TO TECH: Publisher McGraw-Hill Education has acquired Redbird, a digital personalized learning company based in Oakland, Calif. This marks McGraw-Hill Education’s fourth acquisition of a technology company as it evolves from being a textbook publisher. In 2013, McGraw-Hill Education acquired adaptive learning company ALEKS Corporation. In 2014, it acquired adaptive learning company Area9 and digital platform provider Engrade.

The acquisition is part of McGraw-Hill’s effort to build its personalized learning tools in a digital era, with a particular focus on math and chemistry. Redbird’s adaptive learning solution help grow McGraw-Hill’s math offerings, like Building Blocks and Everyday Math, according to McGraw-Hill. Redbird’s solutions includes parent and educator resources, virtual professional development tools, educational gaming and STEM project-based learning.

McGraw-Hill claims it has an advantage over its competitors because it owns the technology it uses to target retention and pass rates. The Redbird acquisition will also expand McGraw-Hill’s course offerings in K-12 math, language arts and writing and digital courses for gifted and talented students.

Terms of the acquisition were not disclosed.

Get our email newsletterSign me up
Keep up to date with our email newsletterSign me up