NEW FRIENDS: On August 8th, online coding school Programmr announced a partnership with publisher Pearson. Four courses offered on the Pearson site, covering HTML and CSS, JavaScript, jQuery, and HTML5, will now feature embedded Programmr modules. Integration into more courses is planned for later this year.
Through the partnership, Rajesh Moorjani, founder and CEO of Programmr, hopes that students will be able to develop practical skills and bring them to the marketplace. “The code that authors write about in textbooks is often black-and-white and static. We’re trying to change that. We want students to be able to code with things within the textbook itself,” he tells EdSurge.
The partnership marks an unusual monetization strategy for online coding labs. By integrating Programmr’s resources through an API which enables “any website or publisher to integrate Programmr into their online system pretty much overnight,” Moorjani hopes to capitalize on Pearson’s capability to turn a profit--unlike standalone online coding lab courses, which are often free.
