Inkling Cuts Consumer Business to Focus on Publishers

CHANGING INK: SF-based Inkling, which developed an iPad publishing platform for digital textbooks, has laid off 25 percent of its workforce. CEO Matt MacInnis told TechCrunch that this move "primarily affected people who were in jobs that supported our retail business." Instead of selling digital textbooks, Inkling will focus on its enterprise business, which involves licensing its technology to publishers and other companies.

Today, the company inked a 3-year, multimillion-dollar deal with McGraw-Hill Education, which will use Inkling's Habitat publishing platform to build its adaptive learning content. Inkling also sealed a similar deal with Wolters Kluwer, a major publisher of health and corporate content. Along with Pearson and Elsevier, Inkling is now working with four of the world's leading education publishers.

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