Education and Entertainment: Not the Best Bedfellows

Education and Entertainment: Not the Best Bedfellows

MICKEY'S TOUGH DAY AT SCHOOL: Kids still love Mickey Mouse. So it seems logical for a media juggernaut like Disney to leverage its brand to tap into the education business. But Todd Tauber at the Atlantic explores why there's a "pretty big leap from informing or entertaining people to educating them." Disney, Bloomberg, and the NYTimes have all tried education spin-offs to no avail, he notes. (Here's our report on Disney's ongoing effort to infuse Club Penguin with learning.) The main tough lesson that these companies have learned: education presents entirely different customers, capabilities and business models.

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