Junyo is ramping up the information it provides to edtech
publishers this week by acquiring the information assets of long-time grants
House, president of RedRock Reports. House has also signed on as a Junyo
consultant. By incorporating the research compiled by RedRock, Junyo has also
created a new service, dubbed "Edlights Analyst" service, which aims to deliver
"customized analytic tools and services" to publishers.
Junyo rolled out its data service ("Edlights Prospector")
for edtech vendors in June. The service costs about $80 per
month or $880 a year. Edlights Analyst will be a premium version. Because Edlight Analyst involves consulting services, Junyo says that it can't cite a price range.
"An important need among our customers is to turn the
data into insights that will generate leads," says Steve Schoettler, Junyo
CEO. He says Edlights Analyst will "basically help them figure out which
schools are good targets so they can get a higher response rate on mailing
campaigns, more productive leads and higher sales."
RedRock's information will help. It has long been a boutique
consulting service to schools and companies. For instance, when a large company
was in the process of wooing a school district, they might suggest the school
work with RedRock to identify grants that could help fund the technology. Over
the years, House built a detailed
database of available grant information as well as background information about
school districts and the procurement processes.