Getting Smarter About Making Sales to Schools

By Betsy Corcoran     Sep 24, 2013

Getting Smarter About Making Sales to Schools

Junyo is ramping up the information it provides to edtechpublishers this week by acquiring the information assets of long-time grantsguru, JennyHouse, president of RedRock Reports. House has also signed on as a Junyoconsultant. By incorporating the research compiled by RedRock, Junyo has alsocreated a new service, dubbed "Edlights Analyst" service, which aims to deliver"customized analytic tools and services" to publishers.

Junyo rolled out its data service ("Edlights Prospector")for edtech vendors in June. The service costs about $80 permonth or $880 a year. Edlights Analyst will be a premium version. Because Edlight Analyst involves consulting services, Junyo says that it can't cite a price range.

"An important need among our customers is to turn thedata into insights that will generate leads," says Steve Schoettler, JunyoCEO. He says Edlights Analyst will "basically help them figure out whichschools are good targets so they can get a higher response rate on mailingcampaigns, more productive leads and higher sales."

RedRock's information will help. It has long been a boutiqueconsulting service to schools and companies. For instance, when a large companywas in the process of wooing a school district, they might suggest the schoolwork with RedRock to identify grants that could help fund the technology. Overthe years, House built  a detaileddatabase of available grant information as well as background information aboutschool districts and the procurement processes.


Getting Smarter About Making Sales to Schools

By Betsy Corcoran     Sep 24, 2013

Getting Smarter About Making Sales to Schools

Junyo is ramping up the information it provides to edtechpublishers this week by acquiring the information assets of long-time grantsguru, JennyHouse, president of RedRock Reports. House has also signed on as a Junyoconsultant. By incorporating the research compiled by RedRock, Junyo has alsocreated a new service, dubbed "Edlights Analyst" service, which aims to deliver"customized analytic tools and services" to publishers.

Junyo rolled out its data service ("Edlights Prospector")for edtech vendors in June. The service costs about $80 permonth or $880 a year. Edlights Analyst will be a premium version. Because Edlight Analyst involves consulting services, Junyo says that it can't cite a price range.

"An important need among our customers is to turn thedata into insights that will generate leads," says Steve Schoettler, JunyoCEO. He says Edlights Analyst will "basically help them figure out whichschools are good targets so they can get a higher response rate on mailingcampaigns, more productive leads and higher sales."

RedRock's information will help. It has long been a boutiqueconsulting service to schools and companies. For instance, when a large companywas in the process of wooing a school district, they might suggest the schoolwork with RedRock to identify grants that could help fund the technology. Overthe years, House built  a detaileddatabase of available grant information as well as background information aboutschool districts and the procurement processes.


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