Beyond the Buzz Around Amplify

A LOOK AT CAMP AMPLIFY: Mashable offers a thoughtfully critical look at Amplify, News Corp's $500+ million pet project to break into the education market. As author Travis Andrews reports on his visit to watch children test the Amplify tablets, he shares a host of opinions and questions around the company's position in debates over privacy, profits, politics and the role of a large conglomerate in shaping education. Andrews even injects a bit of fun as he pokes fun of Amplify's corporate image ("Certain phrases tumble out of everyone's mouth, a corporate mantra that quickly loses steam.") and describes seeing the young tablet testers "toss them around the blistering room...[and] grab greasy chips and smear salsa on the screens."

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