New COPPA Rules Now in Effect

A FRESH SLICE OF COPPA: It's July 1. And that means changes to the Children's Online Privacy Protection Act (COPPA), which limits how online companies can collect information from, advertise to, and track behaviors of children under the age of 13, are now in effect. The revisions, adopted by the FTC in December 2012, broaden definitions of "personal information" and channels for parent notification to account for the growth of social networks and media channels available. This stately PSA video offers an overview of the updates, or see here for a six-step compliance plan.

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