the world’s biggest education technology trade shows, is launching a
program in Brazil in May 2014. The European trade fair has gobbled up
the 20-year old Educating Educator, which takes place annually in San
Paulo and has been the largest event of its kind in Latin America. The
European group, i2i, which owns BETT, is also gearing up to start
similar programs in Singapore, China and India by 2015.
with Brazil was an easy choice, says Mark Shashoua, CEO of i2i Events
Group. "We sent a questionnaire to our customers asking what other
markets they would like to understand; 36% said they wanted to visit
Brazil.” It’s not just for the music: the growth of the education market
has been massive, Shashoua adds. Based on Brazilian official numbers
and projections from IMF, Shashoua estimates that the overall
educational market in Brazil will reach $229 million by 2017.
the show opens next May 21 to 24, Shashoua expects that BETT will keep
much of the branding of Educating Educator but will add the “BETT” logo
on the parts of the trade show devoted to education technology. BETT is
literally betting there’s plenty of room for growth in Brazil: In
London, BETT brought together 40,000 visitors and 650 exhibitors. The
Educating Educator conference (which this year runs May 21 through 25),
will likely see 15,000 visitors and more than 200 exhibitors. In 2014,
Shashoua expects to see 20% more exhibitors.
will be the hub of BETT in Latin America," Shashoua says. After his
experience in Brazil, his expectation is to run programs also in other Latin countries, such as Chile and Mexico. "But it's not for now", he
says. Besides Brazil, BETT is arriving in Singapore and China in 2014
and in India in 2015.
May 2014, Brazilians are able to get a taste of BETT from October 31 to
November 1 in São Paulo, in a BETT-hosted summit devoted
to develop strategies to empower more the effective use of technology in
education. There are 70 speakers, including educational representatives
from Brazilian, Mexican and Chilean governments and the conference has
been growing at more than 30% a year since 2010.
For the latest reporting on the EduCar conference going on right now in Brazil, please check out the below stories from our Brazilian comrade in writing Porvir. (Hint: Good Portuegese or Google translator will help).
Technology can't replace pedagogy
Brazilian specialist José Carlos Libâneo gave a thought-provoking talk at Educar Educador (“Bye bye teachers”) in which he discusses how teachers are facing new challenges in digital era. Technology is important,
he says, but face-to-face interaction still matters more.
Assessment must not stop at the grade
Luciano Rocha, director at Constat Education, says that teachers must be trained to use standardized tests results in
order to be effective in leading their students' learning.