Director, Business Development

AASA, the School Superintendents Association, is seeking a driven and relationship-focused professional to serve as Director of Business Development, responsible for growing revenue through the direct sales of AASA programs and services to school districts nationwide.

This role leads the full sales process—from prospecting and relationship development to proposal creation, negotiation, and closing contracts. The Director of Business Development will build strong partnerships with superintendents and district leaders while helping expand AASA’s reach and impact across public education.

The ideal candidate brings strong consultative sales experience, preferably within the K-12 education sector, along with a proven ability to close complex deals, grow revenue, and build long-term client relationships. This position includes a competitive salary plus commission incentive structure tied to sales and revenue goals.

WHAT YOU’LL DO

Drive Sales and District Revenue Growth

Develop and execute strategies to expand revenue through district engagement and service adoption.

Identify, qualify, and pursue new business opportunities aligned to organizational priorities.

Manage the full sales cycle, including prospecting, needs assessment, proposal development, negotiation, and contract close.

Establish and achieve revenue targets in collaboration with the Chief Business Development Officer.

Monitor market trends and identify emerging opportunities within the K-12 education landscape.

Build & Sustain Strategic Client Relationships

Cultivate trusted relationships with superintendents and senior district leaders.

Develop a deep understanding of district priorities, challenges, and decision-making structures.

Maintain ongoing engagement to support renewals, expansions, and long-term partnerships.

Represent AASA at conferences, meetings, and other client-facing engagements.

Serve as a strategic thought partner to district leaders exploring transformational work.

Develop Proposals & Revenue Opportunities

Lead development of customized proposals, responses to RFPs, and pricing models.

Collaborate with subject matter experts, program leaders, and finance staff to ensure alignment of scope, deliverables, timelines, and pricing.

Support development of new service concepts and revenue-generating initiatives.

Partner with marketing and communications teams to support outreach and lead generation efforts.

Strengthen Sales Infrastructure & Reporting

Maintain accurate opportunity tracking, forecasting, and pipeline reporting.

Contribute to continuous improvement of business development systems, tools, and processes.

Provide regular updates on pipeline activity, projections, and market insights.

Support data-informed decision-making related to revenue growth strategy.

WHAT YOU BRING

Education & Experience

Bachelor’s degree in business administration, marketing, education, or related field required. Equivalent combination of education and extensive relevant experience may be considered.

Minimum of eight (8) years of progressive business development or sales experience, preferably within the K-12 education sector or association environment.

Demonstrated success closing complex, consultative sales with senior decision-makers required.

Experience building relationships with district leadership and education stakeholders strongly preferred.

Skills & Leadership Strengths

Strong consultative sales, negotiation, and relationship-building skills.

Ability to build credibility and trust with executive-level education leaders.

Strategic thinker with strong forecasting and revenue planning capabilities.

Exceptional written, verbal, and presentation communication skills.

Strong proposal development and pricing strategy experience.

Proficiency with CRM systems and revenue tracking tools, specifically Salesforce.

Ability to work independently while collaborating effectively across teams.

Entrepreneurial mindset with a strong focus on results, responsiveness, and client service.

WHY JOIN AASA?

• Opportunity to make a national impact on public education leadership.
• Mission-driven work supporting school systems and student success.
• Collaborative and highly engaged organizational culture.
• Flexible remote work environment.
• Competitive compensation package including salary plus commission incentives.
• Opportunities for professional growth, visibility, and leadership.

WORK ENVIRONMENT & TRAVEL

AASA operates as a primarily remote organization. Team members work from home-based offices and are expected to maintain a professional and reliable work environment.

This role requires travel to conferences, district meetings, and organizational events, including overnight and weekend travel.

Flexibility to work beyond standard business hours during peak periods or major events is expected.