TECH WILL SAVE US, a London-based creator of programmable toys that aim to help kids build STEM and coding skills, has raised $4.2 million in a Series A round led by Initial Capital. Other investors include Backed VC, SaatchInvest, All Bright, Unltd-inc, Leaf VC and angel investors Chris Lee, Martin McCourt and Jonathan Howell. With this latest round, the company has now raised $7.8 million, according to Crunchbase.
Founded in 2012, Tech Will Save Us sells kits where kids can play with play-dough circuits, create synthesizers, and build other projects that introduce them to electronics. The company boasts a partnership with Disney through which it will sell Marvel Avengers-themed kits. Its press release claims that kits have been sold in more than 97 countries with the help of over 4000 retailers.
