UK Startup Mrs. Wordsmith Raises £2 Million to Teach Vocabulary Through Visuals

MRS. WORDSMITH, a London-based startup that introduces children to new vocabulary words through striking visuals and illustrations, has raised £2 million (approximately US $2.53 million) in a seed round led by Kindred Capital. Other investors include SaatchiNvest, Ropart Asset Management and Reach Capital (which is also an investor in EdSurge). More details here in the release.

Launched in 2016, Mrs. Wordsmith offers a subscription for print materials including worksheets, reference mats and flashcards that aims to teach up to 300 “richly descriptive words” in six months. Already the company claims it has made just shy of £1 million in revenue. The company also plans on launching vocabulary tools for mobile and tablet devices with the help of Cambridge University professor Ted Briscoe, who helped create Swiftkey’s predictive text technology.

Vocabulary flashcard from Mrs. Wordsmith

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