Research

Blackboard, Project Tomorrow Release Survey on District Communication Practices

Sep 28, 2016

LET’S TALK: “The plethora of new digital communications tools is both a blessing and a curse for district communication officers.” That’s one of several observations from a new report (PDF) by Blackboard and Project Tomorrow, surveying how districts and PR teams use digital tools to share news with students and parents. More than half of K-12 parents say text messaging is the most effective form of notification, besting school portals and mobile apps. An accompanying report (PDF) found that “two-thirds of school principals now want new teachers to be proficient in using digital tools such as social media apps for communications with parents and students.”

Research

Blackboard, Project Tomorrow Release Survey on District Communication Practices

Sep 28, 2016

LET’S TALK: “The plethora of new digital communications tools is both a blessing and a curse for district communication officers.” That’s one of several observations from a new report (PDF) by Blackboard and Project Tomorrow, surveying how districts and PR teams use digital tools to share news with students and parents. More than half of K-12 parents say text messaging is the most effective form of notification, besting school portals and mobile apps. An accompanying report (PDF) found that “two-thirds of school principals now want new teachers to be proficient in using digital tools such as social media apps for communications with parents and students.”

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