MACAT has raised $30 million, adding $10 million in equity to a previously unannounced funding round of $20 million from angel investors. The London-based company, still in beta, is a library of commissioned multimedia analyses of seminal texts in the humanities and social sciences that aim to improve the user's critical thinking. It hopes to use the funding to scale the platform globally. Terms of the deal were not disclosed in the press release.
The company, founded in 2011, has also partnered with the Faculty of Education at the University of Cambridge to carry out a large-scale study of critical thinking in the workplace. The study will survey 2,000 companies, universities and schools, asking them how critical thinking contributes to workplace success. The company defines critical thinking in six parts: problem solving, reasoning, analysis, evaluation, creative thinking and interpretation. This is not Macat's first partnership with the University of Cambridge--the university has evaluated Macat's benefits to users before.