Picmonic Raises $2.3M to Grow Audio-Visual Mnemonic Tool

PICMONIC: $2.3 million in a Series A round to Tempe, AZ-based Picmonic, Inc., which produces a mnemonic tool that uses image association to help students master vocabulary. The money will go towards enhancing the visual platform (which turns text-based study materials into graphic images) and developing a student authoring tool, where students can create their own Picmonics. Investors 2M Companies of Texas and Tallwave Capital of Arizona led the round; additional participants include Arizona Tech Investors, Desert Angels, and Matt Pittinsky, CEO of Parchment and co-founder of Blackboard. This round brings Picmonic's total raised to $4.95 million since the company was founded in 2011.

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