THE APPLE THAT GIVES: Apple's branding, pricing, and ubiquity in hipster coffee shops may give it an image of privilege and prestige. But it's also owning up to commitments, made in February 2014 as part of President Obama's ConnectED initiatve, to provide at least $100 million in goods and services for underserved schools. Apple disclosed the 114 schools, all of which have at least 96 percent of students eligible for free or reduced lunch, where:
- every student will receive an iPad;
- every teacher and administrator will get an iPad and Mac
- every classroom will have an Apple TV installed.
Here's the full list of school recipients across 29 states; 70 percent serve only elementary grades. Among all the students who will be getting devices, 92% come from "Hispanic, Black, Native American, Alaskan Native or Asian heritage." In addition to devices, the company will assign an Apple Education team, which includes a professional development specialist, to each school. Wifi services and educational content from its partners will also be available. All the sweet details here.